Social Media Specialist Employment Concentration

Social media specialists administer and coordinate social media marketing and advertising campaigns, develop marketing plans, cultivate an engagement and promotion strategy, and determine marketing strategies using tools and analytics. Social media marketers develop brand awareness and online reputation, manage and communicate content, and monitor, listen and respond to users.


Design Your Future!

Begin by exploring MSJC program maps to find a career or transfer opportunities.  Program maps show the recommended sequence of courses that lead to graduation or transfer. The maps were developed by program experts to give you the skills and knowledge you need to succeed.    

  • Starting in Spring? Choose Fall Semester 1 courses.   
  • Are you a part-time student?  Start Fall Semester 1 courses and follow the course sequence.
Plan of Study Grid
Fall Semester 1Units
DIG-110 Introduction to Digital Media 3
MGT-520 Principles of Marketing Management (formerly MGT-205) 3
Spring Semester 1
DIG-180 Digital Media Design (formerly MUL-112 Interactive Media Design I) 3
DIG-181 Social Media Marketing (formerly DIG-581) 3
Fall Semester 2
DIG-582 Advanced Social Media Marketing (formerly DIG-182) 3
 Total Units15
Course Title Credits
Required Courses
DIG-110Introduction to Digital Media3
DIG-180Digital Media Design (formerly MUL-112 Interactive Media Design I)3
DIG-181Social Media Marketing (formerly DIG-581)3
DIG-582Advanced Social Media Marketing (formerly DIG-182)3
MGT-520Principles of Marketing Management (formerly MGT-205)3
Total Units15

Discover information about careers that interest you!

  1. Take a Career Quiz to learn about yourself and receive career suggestions based on your interests. 
  2. Search available in-demand jobs in your career areas of interest and find up-to-date salaries and education requirements. 
  3. Find the MSJC Program that connects your interests to a career.

Note: There are no guaranteed positions for students completing these programs. Education and work experience required will vary by employer. The salary and benefits for specific occupations will be dependent on work experience, education, background, and employer.